Antonio Gramsci was a Marxist theorist best known for his theory of cultural hegemony, which describes how the state and ruling capitalist class – the bourgeoisie – use cultural institutions to maintain power in capitalist societies. The bourgeoisie, in Gramsci’s view, develops a hegemonic culture using ideology rather than violence, economic force, or coercion. Hegemonic culture propagates its own values and norms so that they become the “common sense” values of all and thus maintain the status quo. Cultural hegemony is therefore used to maintain consent to the capitalist order, rather than the use of force to maintain order.
From: Wikipedia
This is the theoretical origin of later culture wars, cultural Marxism, structural injustice, and so on. The neuromythography claim is that these norms are biological in origin, circumscribed by a gestalt spirit of the Infinite, and that social status elicits these behaviors due to neurological changes that occur concomitantly with “dominance”.