A neuromythographic neologism that refers to the epistemology and methods pioneered by Emile Durkheim. Durkheim explicitly embraced the Greek Sophists, and wrote a sociology manifesto that postulated the real existence of “social facts” as first-class entities. This extended Comte’s positivism by asserting that invisible social constructs existed in reality irrespective of any individual’s ability to perceive them. We refer to this as the reification of social constructs, as an alternative to deification.